In the Premiere Episode of Sweet Bytes with Sandra, your host Dr. Sandra Colton-Medici discusses the following topics:

Identifying your Brand Voice Listener Call-In "How to work through writer's block," the Interview with Natalie Hapgood, Head of Strategy at Revelation, an Introduction of Extrabyte featuring Bakery Lorraine's Bacon Cheddar Chive Scone, new music "Raki" from duo Beaut√© and the Beat, and Enter-to-Win a $25 e-Gift Certificate to Amazon.com.

Head of Strategy, Revelation

Natalie Hapgood

episode guest

SEASON 1 - PREMIERE EPISODE
episode title: brand the byte
published on 11/5/2020

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I started the podcast from my living room during the pandemic in November 2020.

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I've traveled to Japan, France, Norway, Australia, Sweden, Ireland, England, Mexico, and Canada.

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My household has three nano fish tanks, one has white cloud mountain minnows.

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There's more!

Oh, But wait...

"I think that the misconception is that data is sort of numbers, right? And that it's like very dry to look at. The challenge, I think, is once you get better, it's looking at the numbers. The story actually pops out right at you."

Natalie Hapgood

QUOTES FROM THE EPISODE

sweet bytes

"The more, you know, and understand about where your engagements shares, likes, et cetera are, then you'll start to be able to identify when there's like an uptick or a bump of something unusual and then jump on that to see how can you amplify whatever that thing is."

Natalie Hapgood

QUOTES FROM THE EPISODE

sweet bytes

"I'm always about the holistic picture. I think it matters... of course how many followers you have, but engagement's always been important. Shares are super important. What are people talking about when they talk to you? So, I think you have to look at that picture holistically and that's the way you find the things that you're missing."

Natalie Hapgood

QUOTES FROM THE EPISODE

sweet bytes

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Nadya Okamoto: Progress the Byte

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Mary Aloe: Business of Hollywood

24

Valorie Darling: Capture the Byte

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Hogan Lee: Mood the Byte

22

Averi Melcher: SEO the Byte

34

Meryl Johnson - Digital Era at the Academy

02

Chelsea Traille: Design the Byte

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Take this moment to immerse yourself in your ongoing journey of visual brand development, digital design, and honing in on your zone of genius.

Start your journey...

-Dr. sandra colton-medici

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