Social Media Updates bring abrupt changes to businesses across the globe each quarter. If you are excited about change, the biggest social media platform update is a shift in how creators are monetizing their content. From a platform perspective, many announcements have been about introducing new features, doing away with some altogether, and cultural and business initiatives to incentivize creators and celebrate diversity. Here is a rundown of the social media updates that have taken place so far in Quarter 2 of 2023.

Snapchat

• Snapchat adds users in Q1 report – LINK
• Snapchat held its annual Partner Summit and rolled out its My AI feature to all users – LINK
• Snapchat reveals “The Do’s and Don’ts of Advertising on Snapchat” – LINK
• Snapchat Lenses for Microsoft Teams – LINK
• Snapchat Launches Rockerbox Integration – LINK
• Snapchat Unveils Early Learnings from MY AI & Safety Enhancements – LINK
• Snapchat includes 2 Snap-commissioned studies regarding the Diversity of Snap’s Partnered Content on the Stories Page – LINK
• Learn more about what it means to be a Snap Star – LINK

TikTok

• TikTok’s Commercial Music Library with Artist Impact Program – LINK
• TikTok introduces more ways for Creators to monetize their content – LINK
• TikTok Requests Location Information – LINK (Example in the wild)
• TikTok Partners to Deliver Impact on #MentalHealthAwareness Month & Year-Round – LINK
• TikTok launches #NewMusic – LINK
• TikTok Marketing Partners Program Launches Video Shopping Ads Specialty – LINK
• New Sports Trend Report on TikTok – LINK
• TikTok hosts TikTok World on May 9th – LINK
• Measuring Your Winning Media Strategy – LINK
• TikTok Unveils its Creativity Program – LINK
• Pulse Premiere – Connecting brands with Premium Publisher Content – LINK
• TikTok celebrates Small Businesses & Entrepreneurs – LINK
• TikTok honors #APIFamily in Celebration of Asian & Pacific Islander Heritage Month – LINK
• GUIDE: 4 Things That Effective Creator Campaigns Have in Common – LINK
• Earth Day 2023 – LINK
• The power of TikTok communities – LINK

Instagram + Facebook (META)

• Adam Mosseri invites Instagram users to Add Your Friends to your Favorites – LINK
• New AI advancements drive Meta’s ads system performance efficiency – LINK
• iPhone privacy enforcement may impact Facebook – LINK
• Introducing the AI Sandbox for advertisers and expanding our Meta Advantage suite – LINK
• Meta on Expanding Ads on Reels – LINK
• Introducing Meta Verified – LINK
• Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories – LINK
• Meta’s Q1 Earnings Follow Up Call Transcript – LINK
• Branded Content Ads are now Partnership Ads for Affiliate Marketers – LINK
• Facebook Mythbusting video – LINK
• Instagram UGC Breakdown – LINK
• Customize Your Meta Avatar with New Body Shapes, Hair and Clothing – LINK
• Expanding access to AI-powered shops ads to improve campaign performance – LINK
• Meta’s First Quarter 2023 Results – LINK
• Barcelona is on the rise – LINK
• Add up to 5 Links to your Instagram Bio – LINK
• Helping small businesses get better ad performance with Conversions API – LINK
• Introducing Facebook Graph API v15.0 and Marketing API v15.0 – LINK
• Discover the Hottest Trends and More Updates on Reels – LINK
• Why xHE-AAC is being embraced at Meta – LINK
• Testing Third Party Access to Instagram’s Creator Marketplace – LINK
• Performance Talks: trends from ShopTalk 2023 – LINK
• Build personal relationships with your customers and grow your business with Instagram messaging – LINK
• Meta to debut ad-creating generative AI this year, CTO says – LINK

Pinterest

• Introducing an easier way to create and inspire on Pinterest – LINK
• Pinterest launches Ads in Argentina, Colombia, and Chile – LINK
• Shuffles by Pinterest expands to nine additional countries – LINK
• The Pinterest X Zola 2023 Wedding Trends Report – LINK
• Personal Space Matters – LINK

Events

IAB NewFronts kicked off May with a great lineup of speakers – See the full list HERE.

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