Social Media Updates (Q2 of 2023)


Social Media Updates bring abrupt changes to businesses across the globe each quarter. If you are excited about change, the biggest social media platform update is a shift in how creators are monetizing their content. From a platform perspective, many announcements have been about introducing new features, doing away with some altogether, and cultural and business initiatives to incentivize creators and celebrate diversity. Here is a rundown of the social media updates that have taken place so far in Quarter 2 of 2023.


  • Snapchat adds users in Q1 report – LINK
  • Snapchat held its annual Partner Summit and rolled out its My AI feature to all users – LINK
  • Snapchat reveals “The Do’s and Don’ts of Advertising on Snapchat” – LINK
  • Snapchat Lenses for Microsoft Teams – LINK
  • Snapchat Launches Rockerbox Integration – LINK
  • Snapchat Unveils Early Learnings from MY AI & Safety Enhancements – LINK
  • Snapchat includes 2 Snap-commissioned studies regarding the Diversity of Snap’s Partnered Content on the Stories Page – LINK
  • Learn more about what it means to be a Snap Star – LINK


  • TikTok’s Commercial Music Library with Artist Impact Program – LINK
  • TikTok introduces more ways for Creators to monetize their content – LINK
  • TikTok Requests Location Information – LINK (Example in the wild)
  • TikTok Partners to Deliver Impact on #MentalHealthAwareness Month & Year-Round – LINK
  • TikTok launches #NewMusic – LINK
  • TikTok Marketing Partners Program Launches Video Shopping Ads Specialty – LINK
  • New Sports Trend Report on TikTok – LINK
  • TikTok hosts TikTok World on May 9th – LINK
  • Measuring Your Winning Media Strategy – LINK
  • TikTok Unveils its Creativity Program – LINK
  • Pulse Premiere – Connecting brands with Premium Publisher Content – LINK
  • TikTok celebrates Small Businesses & Entrepreneurs – LINK
  • TikTok honors #APIFamily in Celebration of Asian & Pacific Islander Heritage Month – LINK
  • GUIDE: 4 Things That Effective Creator Campaigns Have in Common – LINK
  • Earth Day 2023 – LINK
  • The power of TikTok communities – LINK

Instagram + Facebook (META)

  • Adam Mosseri invites Instagram users to Add Your Friends to your Favorites – LINK
  • New AI advancements drive Meta’s ads system performance efficiency – LINK
  • iPhone privacy enforcement may impact Facebook – LINK
  • Introducing the AI Sandbox for advertisers and expanding our Meta Advantage suite – LINK
  • Meta on Expanding Ads on Reels – LINK
  • Introducing Meta Verified – LINK
  • Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories – LINK
  • Meta’s Q1 Earnings Follow Up Call Transcript – LINK
  • Branded Content Ads are now Partnership Ads for Affiliate Marketers – LINK
  • Facebook Mythbusting video – LINK
  • Instagram UGC Breakdown – LINK
  • Customize Your Meta Avatar with New Body Shapes, Hair and Clothing – LINK
  • Expanding access to AI-powered shops ads to improve campaign performance – LINK
  • Meta’s First Quarter 2023 Results – LINK
  • Barcelona is on the rise – LINK
  • Add up to 5 Links to your Instagram Bio – LINK
  • Helping small businesses get better ad performance with Conversions API – LINK
  • Introducing Facebook Graph API v15.0 and Marketing API v15.0 – LINK
  • Discover the Hottest Trends and More Updates on Reels – LINK
  • Why xHE-AAC is being embraced at Meta – LINK
  • Testing Third Party Access to Instagram’s Creator Marketplace – LINK
  • Performance Talks: trends from ShopTalk 2023 – LINK
  • Build personal relationships with your customers and grow your business with Instagram messaging – LINK
  • Meta to debut ad-creating generative AI this year, CTO says – LINK


  • Introducing an easier way to create and inspire on Pinterest – LINK
  • Pinterest launches Ads in Argentina, Colombia, and Chile – LINK
  • Shuffles by Pinterest expands to nine additional countries – LINK
  • The Pinterest X Zola 2023 Wedding Trends Report – LINK
  • Personal Space Matters – LINK


IAB NewFronts kicked off May with a great lineup of speakers – See the full list HERE.


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Hi there! I'm Sandra and it's so nice to see you here.
I'm a style and strategy expert. One of the things I love to do most is to help you articulate your brand and move your business to the next great space.

Simplifying the process is one piece of the puzzle and I'm here to help you find your structure, eliminate the noise, and focus on making your business dreams come to life. 

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