Viva Magenta in Gifted Style: Pantone’s 2023 Color of the Year

Pantone Color of the Year 2023 – Viva Magenta

In gifted style, see The Magentaverse come alive with these fresh fashion finds as the announcement of Pantone’s Color of the Year 2023 – Viva Magenta, takes over fashion and lifestyle. Viva Magenta has been described by Executive Director of the Pantone Color Institute, Leatrice Eiseman, as “a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

The swatches and color guides will take shape and as we look to the new year, feel free to add these select items as wardrobe must-haves in your holiday shopping cart. Click on the images below to add these to your closet today. (Affiliate links below)

The new color has created a stir. Love it or hate it, the announcement of this Viva Magenta as Pantone’s Color of the Year for 2023 has also provided some new gift ideas for the holiday season, so shop with 2023 in mind. Fill your wardrobe with hints of this vibrant color and select a few staples from the recommendations below that are already available and ready for gifting to yourself or loved ones alike.

Inspo #1: Summer Beach

Walk the summer shores in these hues of Viva Magenta, with styles combining fuchsia and red. The Flabelus – Briony by Wolf & Badger can take you into Spring 2023, tapping into the resurgence of flats. With a pop of color, these flats are giving a super beachy vibe with the natural raffia and fuchsia piping. Choosing red over fuchsia is a sweet dilemma. Pairing this Beach Riot two-piece swimsuit with Lavani Jewels is a natural fit to bring a sharp triple-down shape into the mix with these earrings.

Toss out a Stone Island embroidered beach towel to sunbathe, bring along your Giuseppe Zanotti flat thong sandals and cover up with elasticated-waist mini shorts with ruched detailing by Red Valentino. Add in your favorite fresh lip balm by Suqqu and sunscreen to make a splash with sunkissed hair and a summer in the magentaverse.

The color guides below provide a unique look at color combinations that span the hues surrounding the Pantone Color of the Year for 2023, Viva Magenta. From stark to subtle, the color guides sound an alarm, a sort of permission to style your looks from rouge to pink with a flare for the bold.

Inspo #2: Dresses & Beauty

The Saloni Mini Dress brings in a frilled high neck for drama, long sleeves, and an all-over graphic print with ruffled cuffs. Accessorize this look by pairing it with one of the shoe selections below and a bright nail color like Les Mains Hermès nail polish, and a poppy lip color like the Gucci Glow & Care Shine Lipstick available at Sephora.

Inspo #3: Shoes

Closed or open-toe shoes, try to add a range of shoe selections that could become signature pieces for your 2023 style. The Giuseppe Zanotti Morgana velvet ankle boots are your statement chunky heel, while the Furla logo-embossed slip-on slides and Le Sur Friulana Loafer suggest a more casual look.

Inspo #4: Home Interiors

As the magentaverse takes shape, use the inspiration from the Pantone Color of the Year 2023, to bring Viva Metaverse inside your home. The Haute House Lorelei Chaise is an elegant 2023 home upgrade that is handcrafted with a scooped back and roll-style arm. For a casual switch of pillows, try out the conversation starters by Bay Isle Home. The Napoleon Stripe Indoor/Outdoor Cotton blend Lumbar Pillow is a rustic accent pillow to bring a pop of color to your space. Indoors can also get worn down, and a new rug like the Isabelline One-of-a-Kind Ethanpaul Hand-Knotted 1970s Runner Area Ruge is nice eye candy if your home is in need of a focal point.

Inspo #5: Coats

One item that will turn heads is the JC De Castelbajac Pre-Owned Reversible Oversized Coat. The color contrast is stark and stunning. Other options include the Moncler Pink Maire Hooded Puffer Jacket with detachable hood, the REMAIN Birger Christensen Pyrene Leather Coat, the P.A.R.O.S.H. Velvet Single-Breasted Button Blazer with classic lapels, the Apparis Faux-Fur Hooded Coat with concealed front fastening and classic hood, and the Liu Jo Coat.

Inspo #6: Tops

While the Pantone Color of the Year 2023 is a showstopper on its own, removing its potency with other elements can showcase your personal style even more. Gifting yourself one or more of these tops can give you variety within your wardrobe while entertaining Viva Magenta through your style evolution in 2023.

From the Tach Camilla Blouse showcasing embroidered detailing to the Versace Jeans Couture body suit with logo application and stretch design, to the Simonetta Buttoned Crew Neck Cardigan, style variations are abundant. Design elements shine in the Diane Von Furstenberg Zander printed knit top, the Alberta Ferretti Pick your mood cuddle power jumper, the NARRO Relaxed Fit Cotton Blend Blouse, and the Valentino Bow-detailed Cutout Wool Sweater.

The Moschino Sleeveless Turtleneck is a shag knit nylon-based sweater that harkens back to a 60s/70s vibe, while the MSGM Hooded Dress is more of an oversized top with drawstring hood, ribbed cuffs, and hem.

Inspo #7: Bottoms

Free yourself in Viva Magenta and pleats with the Alo Yoga Grand Slam Tennis Skirt and the LAAGAM Hailey Pant. Stand out courtside or in the stands in this high-waisted micro-pleated tennis skirt with side pockets by Alo Yoga or in high-waisted pleated pants by LAAGAM. Gifting in Pantone includes pants like the ultra-chic Tom Form Velvet Trouser, Alo Yoga 7/8 High-Waist Airlift Legging, Desigual Long Trousers, and the Free People Annalise Velvet Mini Skirt.

Find your way into the magentaverse by adding statement pieces to your wardrobe that incorporate the bold Pantone Color of the Year 2023, Viva Magenta. Choose to make an entrance into the new year with gifted style and intention.

read & Leave a comment


Leave a Reply

Your email address will not be published. Required fields are marked *

Hi there! I'm Sandra and it's so nice to see you here.
I'm a style and strategy expert. One of the things I love to do most is to help you articulate your brand and move your business to the next great space.

Simplifying the process is one piece of the puzzle and I'm here to help you find your structure, eliminate the noise, and focus on making your business dreams come to life. 

welcome friend!


Recently on the blog

You're officially on the list and in like Flynn! See you on the inside!

Hot Damn!


follow on instagram